Competition in the high-end fashion industry


The case study explores Akris, a family owned fashion company based in St Gallen, Switzerland. Starting with only one sewing machine in 1922, the firm has developed into one of the most acclaimed international brands in the high-end, pret-a-porter fashion segment over the past few decades.

By the end of 2011, Akris fashion was available at more than 500 locations all ove