Building Sustainable Strategies

Practical Use of Proven Strategic Tools for Managers in Executive Positions

Master Strategic Challenges

Your ability to handle strategic issues confidently and professionally under dynamic and complex market and competitive conditions has a lasting impact on the success of your venture. In highly dynamic and contested markets a professionally managed strategic process forms an important foundation for achieving company objectives. Entrepreneurial success is ultimately the result of the chosen strategy and its systematic implementation. That is why well-founded knowledge is indispensible for managers with responsibility for strategy!

Target Group

This short program is aimed at all management personnel who are responsible for positioning or are involved in important decision-making processes.


  • Self-Study: 3h

  • On-Campus: 3 days

On-Campus Modules

  • May 5-7, 2020

  • June 9-11, 2021

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Location: St. Gallen     |     Language: English    |     ECTS-Points: 3     |     Costs: CHF 3’900     |     Individual days bookable: No     |     Graduation: Certificate of Participation    |    Recognition: Essentials in General Management CAS HSG

Next Start Date

May 5, 2020

Participant’s Profile

~Years‘ work experience
Average Age
Number of industries
Upper Echelon

Overview of Topics

Strategic Management

  • Initiate strategies

  • Utilize strategic tools

Positioning & Competition

  • Strategic, normative framework

  • Business & corporate strategy

Business Models & Change

  • Reshape the value chain

  • Managing strategic change

Your Practical Benefits

Initiate strategic processes, analyze the environment and align your key expertise to sustained potential.

Select the right growth strategy, based on a clear analysis of the internal and external factors.

Skillfully initiate change processes, advance them and bring them to a professional conclusion.

Utilize established strategic tools to introduce clear target systems and promote strategy implementation.

Build innovative business models and proactively reshape the value chain.


«Excellent structure, ranging from strategy development to strategy implementation!»

Michael Spindler, Director of Business Development, SAP

«A holistic short program, providing deep academic knowledge combined with real-life techniques to create and implement both excellent and sustainable strategies.»

Maja Simic, Marketing Manager, The concern BAMBI JSC

«The content of the seminar was systematically structured and was taught in an exciting and practical manner with expert guidance.»

Marcel Stoffel, Managing Director, stoffelzurich

«Eine äusserst interessante Plattform für den Austausch mit Führungskräften aus den unterschiedlichen Bereichen, begleitet durch hervorragende und fachkompetente Dozenten.»

Marcel Hollenstein, Leiter Kundendienst Schweiz, Belimed AG


3 Reasons to Attend

  • Obtain valuable stimulus for your management responsibilities in strategy and strategy implementation.

  • Acquire first-class practical business management know-how based on cutting-edge research.

  • Profit from decades of excellent research and practical relevancy in strategic management at the IfB-HSG.

Are you interested?

Then sign up for the executive education program „Building Sustainable Strategies“. To do this, you must first create an account. Then you can go through the application step-by-step and submit. We look forward to your registration!

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