Digital Business Strategies

How to successfully continue your core business and at the same time expand into new digital business areas

Establish digital business strategies

Digital technologies are permanently changing market dynamics. New digital business models enable agile startups to rapidly gain a foothold in existing markets and quickly become competitive. Particularly traditional companies can no longer afford to ignore the importance of digital business strategies. The establishment of new digital business areas in addition to the successful continuation of the core business is essential for any organization’s long-term success.

In this 5-week course, learn what makes up a digital strategy and how the existing business model can be refined, taking into account internal and external factors. Recognize the most important levers for sustainable and profitable digital transformation of existing business models. Use platforms and strategic ecosystems to create additional competitive advantages. Last but not least: Increase your own and your team’s creativity and innovation to broaden your horizons and recognize and build on new digital business areas.

Target Group

This online program is aimed at middle and senior management employees who are responsible for their business areas and reviewing, adjusting, or reinventing them.


  • 5 weeks + launch week

  • Time expenditure 8 – 9h per week


  • CHF 2’990

Live Sessions

  • The live sessions take place once a week and last from 3PM to 6PM
  • Program start: August 29, 2022

    Friday, September 09, 2022
    Friday, September 16, 2022
    Friday, September 23, 2022
    Friday, September 30, 2022
    Friday, October 07, 2022

  • Program start: January 02, 2023

    Thursday, January 12, 2023
    Thursday, January 19, 2023
    Thursday, January 26, 2023
    Thursday, February 02, 2023
    Thursday, February 09, 2023

  • Program start: August 28, 2023

    Thursday, September 07, 2023
    Thursday, September 14, 2023
    Thursday, September 21, 2023
    Thursday, September 28, 2023
    Thursday, October 05, 2023

Next Steps

Download Brochure
Seek Advice
Sign up now

Next Start Date

August 29, 2022

Registration Deadline

August 22, 2022

Your Learning Journey

This interactive and implementation-oriented program is offered exclusively online. The entire course lasts five weeks and is divided into five modules. Each week you complete one module. Complete the course with a confirmation of participation.

Slide Launch
Week 1
Week 2
Week 3
Week 4
Week 5
Confirmation of participation

Launch-Week: Overview & getting to know each other

  • Launch week starts on Monday before week 1
  • You will receive access to the learning platform and can interact with your colleagues

Week 1–5: Learn, interact and

  • The content for the coming week is unlocked every Friday
  • You have one week to complete all tasks and finish the week
  • The weekly live session helps to deepen the content learned, ask questions and exchange ideas with the other participants
touch_app close touch_app

The HSG online program offers sustainable success

The HSG online programs convince with a well thought-out and sustainable learning and teaching methodology. Through the interactive exchange with lecturers and other participants, you can develop the necessary know-how. The learning process guides you through different units within the following three steps:

  • Acquire knowledge. We provide you with suitable learning material on our learning platform.

  • Exchange ideas with your colleagues and lecturers in weekly live sessions to tackle your specific challenges and review the results in joint project assignments.
  • Various industries are discussed and covered in these live sessions and cases. Apply the know-how you have gained directly in your practice and establish an implementation plan for your company.

What does a typcial week look like?

Our blended learning approach includes interactive content, video presentations, white board sessions, infographics, live surveys, case studies and readings, multiple choice tests, group assignments and lessons learned and business talks.

Slide Learn
Time needed
approx. 2 h
Time needed
approx. 3-4 h
Time needed
approx. 3 h
Learning Lessons learned Readings / Cases Videos Group assignments Live Q&A Live sessions Business talks with practice lecturers Application tasks in the team Multiple choice

Week by week on track to implementation

Each week you dedicate yourself to a specific topic and learn to apply it in practice.


  • What digitization means
  • Why digitization is necessary and what possibilities if offers
  • Typical pitfalls and specific challenges of digitization
Practical Benefit
  • Gain basic know-how of digitization and an overview of different challenges
  • Analyze the challenges and possibilities of digitization based on practical examples
  • Evaluate your approach to and attitude towards digitization and derive strategic goals for your own environment


  • What a digital strategy is made up of and how to develop it
  • What digital business models are and how they are evaluated
  • Which external and internal factors play a role when choosing digital business models
  • How a digital business model becomes a competitive advantage
Practical Benefit
  • Get an insight into the wealth of digital business models and evaluate them based on their advantages and disadvantages
  • Evaluate your own core business and derive opportunities for new digital business models
  • Analyze external and internal factors to recognize strategic competitive advantages of digital business models


  • What the digital transformation dilemma is
  • The dos and don’ts of carrying out digital transformation sustainably and profitably
  • How the current core business and new digital business areas can be successfully balanced
Practical Benefit
  • Recognize the digital transformation dilemma and appropriate challenges within your environment
  • Learn important and practical tools and approaches to implement digital transformation
  • Develop a strategy and implementation plan for successful digitization


  • Which mechanisms digital platforms and ecosystems are based on
  • Which strategies are suitable for gaining competitive advantages through platforms
  • What is important to establish profitable ecosystems
Practical Benefit
  • Analyze the importance of digital platforms and ecosystems for your business
  • Recognize opportunities emerging from these new forms of cooperation by companies
  • Develop a profitable way of allowing your business to gain access to these platforms and ecosystems


  • How to increase your own and your team’s creativity and innovative strength
  • How to use effective brainstorming and innovation techniques for teams
  • How to use digital media to work in virtual teams
Practical Benefit
  • Get some insight into methods of how you make yourself, your team and your company more creative and innovative
  • Learn “brainstorming” skills to achieve more creative and innovative ideas
  • Learn to use digital media in a way that creates innovative ideas even in virtual teams

Participant Profile

In the online program “Digital Business Strategies” you will meet participants from various industries with many years of professional experience. An exciting exchange awaits you, from which you can also benefit outside of the course content.

~years work experience
average age
number of industries
middle and upper management


3 Reasons to Attend

  • Benefit from decades of excellent research and practical relevance in strategic management at the IoMS-HSG

  • Receive valuable impulses for your management responsibility in the areas of strategy and its implementation

  • Network with exciting peers and discuss solutions for your specific challenges

Are you interested?

Then sign up for the executive education program „Digital Business Strategies“.

We look forward to your registration!

Register now

Your personal advice

Do you require more information? I will be happy to help you.

Eva Flick

Projektleiterin IfB Weiterbildung HSG