How to successfully continue your core business and at the same time expand into new digital business areas
Establish digital business strategies
Digital technologies are permanently changing market dynamics. New digital business models enable agile startups to rapidly gain a foothold in existing markets and quickly become competitive. Particularly traditional companies can no longer afford to ignore the importance of digital business strategies. The establishment of new digital business areas in addition to the successful continuation of the core business is essential for any organization’s long-term success.
In this 5-week course, learn what makes up a digital strategy and how the existing business model can be refined, taking into account internal and external factors. Recognize the most important levers for sustainable and profitable digital transformation of existing business models. Use platforms and strategic ecosystems to create additional competitive advantages. Last but not least: Increase your own and your team’s creativity and innovation to broaden your horizons and recognize and build on new digital business areas.
This online program is aimed at middle and senior management employees who are responsible for their business areas and reviewing, adjusting, or reinventing them.
5 weeks + launch week
Time expenditure 8 – 9h per week
The live sessions take place once a week and last from 3PM to 6PM
Program start: August 29, 2022
Friday, September 09, 2022
Friday, September 16, 2022
Friday, September 23, 2022
Friday, September 30, 2022
Friday, October 07, 2022
Program start: January 02, 2023
Thursday, January 12, 2023
Thursday, January 19, 2023
Thursday, January 26, 2023
Thursday, February 02, 2023
Thursday, February 09, 2023
Program start: August 28, 2023
Thursday, September 07, 2023
Thursday, September 14, 2023
Thursday, September 21, 2023
Thursday, September 28, 2023
Thursday, October 05, 2023
This interactive and implementation-oriented program is offered exclusively online. The entire course lasts five weeks and is divided into five modules. Each week you complete one module. Complete the course with a confirmation of participation.
Launch-Week: Overview & getting to know each other
Launch week starts on Monday before week 1
You will receive access to the learning platform and can interact with your colleagues
Week 1–5: Learn, interact and
The content for the coming week is unlocked every Friday
You have one week to complete all tasks and finish the week
The weekly live session helps to deepen the content learned, ask questions and exchange ideas with the other participants
The HSG online program offers sustainable success
The HSG online programs convince with a well thought-out and sustainable learning and teaching methodology. Through the interactive exchange with lecturers and other participants, you can develop the necessary know-how. The learning process guides you through different units within the following three steps:
Acquire knowledge. We provide you with suitable learning material on our learning platform.
Exchange ideas with your colleagues and lecturers in weekly live sessions to tackle your specific challenges and review the results in joint project assignments.
Various industries are discussed and covered in these live sessions and cases. Apply the know-how you have gained directly in your practice and establish an implementation plan for your company.
What does a typcial week look like?
Our blended learning approach includes interactive content, video presentations, white board sessions, infographics, live surveys, case studies and readings, multiple choice tests, group assignments and lessons learned and business talks.
approx. 2 h
approx. 3-4 h
approx. 3 h
Readings / Cases
Business talks with practice lecturers
Application tasks in the team
Week by week on track to implementation
Each week you dedicate yourself to a specific topic and learn to apply it in practice.
How to increase your own and your team’s creativity and innovative strength
How to use effective brainstorming and innovation techniques for teams
How to use digital media to work in virtual teams
Get some insight into methods of how you make yourself, your team and your company more creative and innovative
Learn “brainstorming” skills to achieve more creative and innovative ideas
Learn to use digital media in a way that creates innovative ideas even in virtual teams
In the online program “Digital Business Strategies” you will meet participants from various industries with many years of professional experience. An exciting exchange awaits you, from which you can also benefit outside of the course content.
~years work experience
number of industries
middle and upper management
3 Reasons to Attend
Benefit from decades of excellent research and practical relevance in strategic management at the IoMS-HSG
Receive valuable impulses for your management responsibility in the areas of strategy and its implementation
Network with exciting peers and discuss solutions for your specific challenges
Are you interested?
Then sign up for the executive education program „Digital Business Strategies“.