Prof. Dr.

Erwin Hettich

Assistant Professor of Strategy and Management

Erwin Hettich is Head of the Strategy Lab and Assistant Professor of Strategy and Management at the Institute of Business Administration (IfB-HSG) at the University of St. Gallen. Professor Hettich studied International Business Administration with a particular focus on strategy and international management at the University of Tuebingen, San Francisco State University and the Higher School of Economics (HSE) in Moscow. He completed his doctorate (Dr. oec.) at the University of St. Gallen (HSG) and the Harvard Business School (HBS) in 2015. Professor Hettich has more than 10 years of industry experience and today advises startups and established companies on strategy development.

Professor Erwin Hettich’s research explores topics of interorganizational strategy development, ecosystems, competitive and business model dynamics, and the implications of technology on strategy in organizations. His research has been published in application-oriented publications and academic journals. He is the author of several case studies and the recipient of multiple awards including for the world’s most successful case study on “Tesla – Business Model Configuration”. In 2015, he received the Swiss National Science Foundation grant for his research, which supported his PhD studies at Harvard University.

Professor Hettich worked for companies and consultancies in different industries for over 10 years. His practical experience includes various roles in strategy departments of a family office, as well as the construction, engineering, automotive and financial industries. As a Principal Consultant, he has also worked in Digital Transformation consulting for leading companies. Most recently, he was engaged in the field of Venturing and Ecosystems for an insurance group. As head of the Strategy Lab, he now supports and advises partner companies in strategy work at the interface of science and practice.

His teaching activities include lectureships at various universities in student education and executive education. His core topics include Strategic Management and Strategy Basics, Business Model Development, Ecosystems & Platforms, as well as Business Strategy & Competitive Dynamics. In addition, since 2013 he has been involved on a pro bono basis in the education of the Benedictine Order at the Pontifical Athenaeum University of Sant’Anselmo in Rome.




2012-2016 PhD in Strategic Management, University of St. Gallen
2015-2016 SNF Studies in Strategic Management, Harvard Business School, Boston
2003-2008 Master in International Business Administration, University of Tübingen
2007-2008 Exchange International Management, Higher School of Economics, Moscow
2005-2006 Exchange International Business Studies, Higher School of Economics, Moscow

Academic Employment


Professional Positions

current Assistant Professor of Strategic Management, University of St. Gallen
2016-2019 Senior Lecturer of Strategic Management, University of St. Gallen
2012-2016 Research Assistant, Institute of Management, University of St. Gallen

Professionelle Positionen



2017-2019 Helvetia AG, Senior Manager Venturing & Ecosystems, St. Gallen
2016-2017 Namics AG, Principal Consultant Strategy, Innovation & Organisation, St. Gallen
2009-2012 Inhouse Advisor Strategic Initiatives, Hochtief AG, Essen
2008-2009 Trainee, ATON GmbH




2020 Best Case Study Award, Free Case Category, The Case Centre
2017 Global Case Study Award, Overall Winner, The Case Centre
2015 Scholarship Swiss National Science Foundation
2012-2013 Summer School Grant, Studies at London Business School (LSE)
2007 Scholarship eFellows
2004-2005 Scholarship Baden-Wuerttemberg Stipend, Business Studies

Research and consulting areas

Strategic Initiatives; Business Model Dynamics; Strategy Development and Growth; Ecosystems and Platforms; Business Strategy and Competitive Dynamics; Impact of Technology on Strategy

Articles in scientific journals

Book sections


Other publications

Johannes Heister

LL.M., BCom
Corporate Partnerships

Johannes Heisters has 12 years of management and leadership experience in purchasing and sales. In the process, he developed his competencies in both corporate and SME environments. He is responsible for corporate partnerships and is a consulting partner of the Strategy Lab. His competitive orientation and progressive methods move people.