Erwin Hettich is Head of the Strategy Lab and Assistant Professor of Strategy and Management at the Institute of Business Administration (IfB-HSG) at the University of St. Gallen. Professor Hettich studied International Business Administration with a particular focus on strategy and international management at the University of Tuebingen, San Francisco State University and the Higher School of Economics (HSE) in Moscow. He completed his doctorate (Dr. oec.) at the University of St. Gallen (HSG) and the Harvard Business School (HBS) in 2015. Professor Hettich has more than 10 years of industry experience and today advises startups and established companies on strategy development.