Master in Business Management (MUG) The Master’s Programme in Business Management (MUG) builds on the HSG’s classic positioning in the German-speaking area. The Master’s Programme in Business Management (MUG) builds on the HSG’s classic positioning in the German-speaking area. The entire Master’s programme is characterised by a strongly entrepreneurial mind-set – be it for start-up firms or large corporations. The Master’s programme accords particular importance to ethical and sustainability-related issues. Students are able to choose from among the specialisations of Corporate Development, Entrepreneurship & Family Business, and Sustainability Management. The MUG prepares students for responsible positions in business management, corporate departments, consultancy, and management functions in general. For additional information on the study programme, details on how to apply, etc. please visit the master programme’s own website by clicking on the link in the right-hand column.