Breadth and depth in strategy
Cognitive boundaries of human thinking can limit the quality of strategy work. When extensive information is processed or conclusions about the future are made, premature and simplistic assumptions are often made. Biases and emotions can also get in the way of optimal decision-making. Effective strategy work, on the other hand, is interactive, explorative and the product of all involved in the strategy process. We draw on visualisations, simulations and computer-assisted workshop formats to remain focused on the essentials, even in highly complex situations. This way, we help companies to expand the search horizon for solutions and to include a wide range of options – without losing sight of the key issues and risking the executability of the strategy work.