Joachim Stonig

Postdoc, Lecturer

Fields of Research

  • Creation and management of business ecosystems
  • Strategies for platform business models
  • Design of effective strategy processes
  • Strategic change of incumbent firms


  • Doctorate at the chair of Prof. em. Dr. Günter Müller-Stewens on the topic of how incumbent firms adapt their core business to compete at the ecosystem level
  • Master’s Program in «Strategy and International Management» at the University of St. Gallen
  • Bachelor of Business Administration at the University of Liechtenstein

Work Experience

  • Consultant and Senior Consultant in a strategy consulting firm in Paris
  • Consulting work regarding the development of corporate and business strategies, with a focus on growth strategies and portfolio management
  • Experience working with medium-sized and multinational companies, from industries such as manufacturing, construction, retail, food processing, optics, luxury goods and oilfield services


  • Best Paper Proposal Award of the Strategy Process Interest Group at the Strategic Management Conference in Paris, 2018
  • Elected as Representative-at-Large in the Strategy Process Interest Group of the Strategic Management Society
  • Reviewer for Long Range Planning, California Management Review and Journal of Management Studies

Teaching Activities

  • Core elective «Strategic Renewal and Transformation» at the Bachelor level
  • Executive Education in the areas of ecosystems and strategy processes

Further Information


  • Stonig, Joachim; Schmid, Torsten & Müller-Stewens, Günter (2022). From Product System to Ecosystem: How Firms Adapt to Provide an Integrated Value Proposition. Strategic Management Journal.
  • Stonig, Joachim & Müller-Stewens, Günter (2019). Navigating the Challenges of Ecosystem Emergence: A Multi-Level Review of Leader and Complementor Strategies. Die Unternehmung, 73 (4).
  • Müller-Stewens, Günter & Stonig, Joachim (2019) Business Ecosystems and Platforms: Towards a Shared Understanding. Die Unternehmung, 73 (4).
  • Müller-Stewens, Günter & Stonig, Joachim (2019) Digitale Transformation: Werttreiber beim Aufbau plattformbasierter Ökosysteme in etablierten Unternehmen. Controlling: Zeitschrift für erfolgsorientierte Unternehmenssteuerung, 31 (6).
  • Stonig, Joachim; Schmid, Torsten & Müller-Stewens, Günter (2019). How Incumbents Create Ecosystems around Products: A Model of Accumulated Learning. Academy of Management Annual Meeting Proceedings.