{"id":21119,"date":"2023-11-29T13:47:06","date_gmt":"2023-11-29T12:47:06","guid":{"rendered":"https:\/\/ifb.unisg.ch\/uncategorized\/clariant-b-on-the-route-to-profitable-growth-2011-2016\/"},"modified":"2023-11-29T13:47:39","modified_gmt":"2023-11-29T12:47:39","slug":"clariant-b-on-the-route-to-profitable-growth-2011-2016","status":"publish","type":"post","link":"https:\/\/ifb.unisg.ch\/en\/case-studys\/clariant-b-on-the-route-to-profitable-growth-2011-2016\/","title":{"rendered":"Clariant (B): On the Route to Profitable Growth (2011-2016)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1366px + 25px );margin-left: calc(-25px \/ 2 );margin-right: calc(-25px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:25px;--awb-spacing-left-large:12.5px;--awb-width-medium:50%;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:50px;--awb-max-width:33%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"350\" height=\"150\" title=\"Fallstudien_350x150px_Clariant\" src=\"https:\/\/ifb.unisg.ch\/wp-content\/uploads\/2018\/05\/Fallstudien_350x150px_Clariant.png\" alt class=\"img-responsive wp-image-5484\" srcset=\"https:\/\/ifb.unisg.ch\/wp-content\/uploads\/2018\/05\/Fallstudien_350x150px_Clariant-200x86.png 200w, https:\/\/ifb.unisg.ch\/wp-content\/uploads\/2018\/05\/Fallstudien_350x150px_Clariant.png 350w\" sizes=\"(max-width: 768px) 100vw, 350px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Clariant<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p><strong>Clariant (B): On the Route to Profitable Growth (2011-2016)<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Summary<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p>This is part of a case series. This case shows the transformation of Clariant's businesses by shifting its product portfolio from commodity to specialty chemicals. The case begins with the significant and strategically important acquisition of Sud-Chemie. Completing Sud-Chemie's purchase enabled Clariant to implement an effective corporate strategy that centers on profitability improvement, innovation, entry into emerging markets, active portfolio management, and sustainability. The new strategy also changed Clariant's image and corporate identity. This case is an excellent opportunity to discuss corporate strategy's most critical components in specialized or general strategic management courses.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\"><p><strong>At The Case Centre you can either order or download the Case Study and Teaching Note as inspection copy:<\/strong><\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.thecasecentre.org\/products\/view?id=174578\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">thecasecentre.org<\/span><i class=\"fa-long-arrow-alt-right fas awb-button__icon awb-button__icon--default button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-padding-right:50px;--awb-padding-bottom:50px;--awb-padding-left:50px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-color:#f5f5f5;--awb-bg-color-hover:#f5f5f5;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:12.5px;--awb-margin-bottom-large:25px;--awb-spacing-left-large:12.5px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:12.5px;--awb-spacing-left-medium:12.5px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:12.5px;--awb-spacing-left-small:12.5px;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Bibliographic Data<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>CLARIANT (B): ON THE ROUTE TO PROFITABLE GROWTH (2011-2016)<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Case - Reference no. 321-0025-1B<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>Authors: Christoph Lechner; Maximilian Jakob Dexheimer<br \/>\nPublished in: 2021<br \/>\nLength: 13 pages<br \/>\nData source: Field research<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Contact person<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>If the case study is not available at The Case Centre, or if you have any questions about additional material or application of the case study, please contact the author.<\/p>\n<div class=\"ifb-person ifb-person-einzeln\">\n\t<a href=\"https:\/\/ifb.unisg.ch\/en\/chair\/christoph-lechner\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"ifb-team-half-first\"><img decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/ifb.unisg.ch\/wp-content\/uploads\/2018\/04\/Christoph_Lechner-1-225x300.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/ifb.unisg.ch\/wp-content\/uploads\/2018\/04\/Christoph_Lechner-1-200x266.png 200w, https:\/\/ifb.unisg.ch\/wp-content\/uploads\/2018\/04\/Christoph_Lechner-1-225x300.png 225w, https:\/\/ifb.unisg.ch\/wp-content\/uploads\/2018\/04\/Christoph_Lechner-1-400x532.png 400w, https:\/\/ifb.unisg.ch\/wp-content\/uploads\/2018\/04\/Christoph_Lechner-1.png 450w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/div><\/a>\n\t<div class=\"ifb-team-half-second\">\n\t\t<a href=\"https:\/\/ifb.unisg.ch\/en\/chair\/christoph-lechner\/\" target=\"_blank\" rel=\"noopener noreferrer\"><h4 class=\"ifb-person-name\">Christoph Lechner<\/h4><\/a>\n\t\t<h5>Prof. Dr.<\/h5>\n\t\t<h6>Professor of Strategic Management<\/h6><br>\n\t\t<ul style=\"--awb-line-height:23.8px;--awb-icon-width:23.8px;--awb-icon-height:23.8px;--awb-icon-margin:9.8px;--awb-content-margin:33.6px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\">\n\t\t\t<li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-phone fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><p class=\"ifb-person-detail\"><a href=\"tel:+41 71 224 39 03\">+41 71 224 39 03<\/a><\/p><\/div><\/li>\n\t\t\t<li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-envelope fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><p class=\"ifb-person-detail\"><a href=\"mailto:christoph.lechner@unisg.ch\">christoph.lechner@unisg.ch<\/a><\/p><\/div><\/li>\n\n\t\t\t<li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-linkedin fab\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><p class=\"ifb-person-detail\"><a href=\"https:\/\/ch.linkedin.com\/in\/christoph-lechner-b12516163\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/p><\/div><\/li>\n\t\t\t<li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-user fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><p class=\"ifb-person-detail\"><a href=\"https:\/\/ifb.unisg.ch\/en\/chair\/christoph-lechner\/\">Portrait<\/a><\/p><\/div><\/li>\n\t\t<\/ul>\n  \t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":5484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[88],"tags":[],"class_list":["post-21119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studys"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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