Competence Center Global and Corporate Strategy

In the past 30 years, the advancing globalization is one of the most central topics among top management of companies. However, companies and their global value chains are under increasing pressure: growing government regulations, Britain’s exit from the European Union, punitive tariffs, increasing migration and the new trade powers of China and India are just a few of the issues companies face worldwide.

In addition, technological change towards digitized value creation and the ability to market globally at lower costs are always raising new issues. We address these challenges with our research work at the Competence Center for Global & Corporate Strategy.

Current research projects explore how companies categorize opportunities and threats as a result of environmental change, deal with uncertainty, respond to new competitors from China and India, how resources affect the scope and connectivity of a company with business segments, how the composition of resources affects the results of mergers and acquisitions, how diversified companies are managed most effectively, and why and when a sale becomes feasible.

Competence Center Management

Prof. Dr. Björn Ambos

Björn Ambos is a chair holder and professor of strategic management, and the Executive Director of the Institute for Business Management (IfB-HSG) at the University of St. Gallen. He holds a degree in business administration from the University of Hamburg and Florida State University, a degree in business administration and the title of Doctor of International Management from the University of Hamburg. Prof. Ambos received his habilitation at the Vienna University of Economics and Business. Previously, he was a guest professor at the University of Edinburgh, the University of Hamburg, Bocconi University, Florida International University and Vienna University of Economics and Business.

Prof. Dr.  Christoph Lechner

Christoph Lechner is Director at the Institute of Management & Strategy (IoMS) and holds the chair for strategic management at the University of St. Gallen. In addition to his academic duties, he is a member of the Board of Directors of Helvetia (insurance). He was Vice President of the Board of Directors of Hügli (Food) for 18 years until it was sold to Coop in 2018. As a strategy consultant and in executive education Prof. Lechner has worked with companies such as ABB, Altana, BASF, Clariant, Credit Suisse, Danaher, Klöckner, Novartis, Richemont, Siemens, Santander, Shell, Tata, and Zeiss worldwide.

Prof. Ph.D. J. Peter Murmann

Johann Peter Murmann is Chair and Professor of Management at the University of St. Gallen, as well as AGSM Fellow at the UNSW Australia Business School. He received a BA in Philosophy with Honors from the University of California at Berkeley and a Master’s and PhD degree with distinction in Management and Organizations (1998) from Columbia University.

  • Ambos, B., Ambos, T., Eich, K. & Puck, J. (2016). Imbalance and Isolation: How Team Configurations Affect Global Knowledge Sharing, Journal of International Management
  • Hakanson, L., Ambos, B., Schuster, A., Leicht-Deobald (2016): The Psychology of Psychic Distance: Antecedents of Asymmetric Perceptions, Journal of World Business, 51, 308-318.
  • Ambos, B., Leinemann, A. (2015). Switzerland and Europe: Close Neighbors or Distant Relatives? Die Unternehmung, 69 (2), 25-31.
  • Almahendra, R. & Ambos, B. (2015). Exploration and Exploitation: A-20 Year Review Of Evolution and Reconceptualization, International Journal of Innovation Management
  • Hoenen, A., Nell, P. & Ambos, B. (2014): MNE Entreprenuerial Capabilities at Intermediate Levels: The Roles of External Embeddedness and Heterogeneous Environments, Long Range Planning, 47, 76- 86.
  • Ambos, B. & Hakanson, L. (2014). The Concept of Distance in International Management Research, Journal of International Management, 20 (1), 1-7
  • Ambos, B. & Ambos, T. (2011): Meeting the challenge of offshoring R&D: an examination of firm- and location-specific factors, R&D Management, 41 (2), 107-119.
  • Raab, K., Ambos, B. & Tallman, S. (2014): Strong or Invisible Hands? Managerial Involvement in the Knowledge Sharing Processes of Globally Dispersed Knowledge Groups, Journal of World Business. 49 (1), 32-41.
  • Håkanson, L. & Ambos, B. (2010): The Antecedents of Psychic Distance, Journal of International Management. 16 (3), 195-210.
  • Zobel, N., & Ambos, B. European Business Research in Perspective: The Focus of Regionalization in the IB Literature. In G. Suder, M. Riviere, & J. Lindeque (Eds.), The Routledge Companion To European Business: Routledge.
  • Dow, D., Ambos, B. & Hakanson, L. (2014): A Mediating Model of Psychic Distance and FDI Market Selection, Progress in International Business Research. Verbeke, A. (ed).
  • Nell, P.; Andersson, U. & Ambos, B. (2013): “Redundancies in External Relationships of Multinational Corporations – A Firm-Level Conceptual Model” in Cook, G., Johns, J. (eds.): “The Changing Geography of International Business”, Vol. 20, Houndmills, Basingstoke, U.K.: Palgrave MacMillan.
  • Nell, P., Ambos, B. (2011): Global Pharma – The End of a Successful Business Model?, in: J. Zentis, B. Swoboda, Morschett, D. (Eds.), Case Studies on International Management: 4th ed., Gabler, in press.
  • Leinemann, A. Ambos, B. (2015): The Forgotten Middle: Cognitive firm capabilities and the multinationality performance relationship. Academy of Management Proceedings.
  • Schulte-Steinberg, A, Kunisch, S., Ambos, B. (2015): Organizational Practice Adoption in the MNC, the Role of Managers Core Self-Evaluations. Academy of Management Proceedings.
  • Murmann JP, 2017, ‘More exploration and less exploitation: Cultivating blockbuster papers for MOR’ Management and Organization Review, vol. 13, pp. 5 – 13
  • Bermiss YS; Murmann JP, 2015, ‘Who matters more? The impact of functional background and top executive mobility on firm survival’ Strategic Management Journal, vol. 36, pp. 1697 – 1716
  • Jiang H; Murmann JP, 2012, ‘Regional institutions, ownership transformation, and migration of industrial leadership in china: The case of the chinese synthetic dye industry, 1978-2008’ Industrial and Corporate Change, vol. 21, pp. 933 – 970
  • Murmann JP; Ozdemir SZ; Sardana D, 2015, ‘The role of home country demand in the internationalization of new ventures’ RESEARCH POLICY, vol. 44, pp. 1207 – 1225
  • Murmann JP; Korn J; Worch H, 2014, ‘How Fast Can Firms Grow?’ JAHRBUCHER FUR NATIONALOKONOMIE UND STATISTIK, vol. 234, pp. 210 – 233
  • Murmann JP, 2003, Knowledge and Competitive Advantage: The Coevolution of Firms, Technology, and National Institutions, Original, Cambridge University Press
  • Murmann JP; Lamberg J; Laukia A; Ojala J, 2008, ‘The origins of success: A qualitative meta-analysis of the evolution of Nokia‘ (Working Paper)

Our partners

Tomi Laamanen

Prof. Dr. Dr.
Professor of Strategic Management

+41 71 224 23 63

Günter Müller-Stewens

Prof. em. Dr.
Professor em. of Management

+41 71 224 27 61