Competence Center Circular Economy

Our vision is to be a leading research center for Circular Economy, generating cutting edge insights and impact for the societal transformation towards a circular economy both for scholars and practitioners. Our ambition is to provide excellent research, teaching and practical support in the field of Circular Economy thereby making a substantial contribution to shaping a sustainable future.

Circular Economy as alternative solution for a sustainable and resilient economy

Sustainability is not a megatrend, sustainability is an existential challenge. Planetary boundaries have already been massively exceeded, tipping points reached, and despite many commitments to sustainable transformation, there is a lack of forward-looking breakthroughs. Our Competence Center focuses on the Circular Economy (CE) as an alternative solution to enable a way out of resource waste and fossil dependency. The main focus is on promoting excellent research and providing high-quality teaching to inspire and empower future generations of scientists and professionals in the field of circular economy. At the same time, we help companies develop and implement circular ecosystems to proactively respond to environmental challenges and create sustainable value for society, nature and the company itself.

At our core, we address questions such as:

  • How can companies take responsibility and minimize the negative impacts of resource use? How can growth and resource consumption be decoupled?
  • How to successfully and profitably establish a circular economy through innovative business models? How to best collaborate with partners in the circular ecosystem?
  • What does Value Creation and Value Appropriation mean in a circular economy?

Selection of current research outcomes

Academic publications

Abstract

The paper identifies internal and external barriers that companies face when implementing the Circular Economy, based on interviews with Swiss SME managers. These barriers are integrated into a management framework that serves as a basis for strategic decisions.

Details

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Authors

Fabian Takacs; Dunia Brunner; Karolin Frankenberger

Year

2022

Journal

Journal of Cleaner Production

Abstract

The Circular Economy, which promises to reduce emissions and resource consumption, faces implementation barriers. The paper analyzes the concept of circular ecosystems, provides a classification of these systems, and identifies success factors to bridge implementation difficulties.

Details

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Authors

Felicitas Pietrulla

Year

2022

Journal

Cleaner and Circular Bioeconomy

Abstract

This paper analyzes the concept of circular business models, an increasingly noted value creation strategy through reuse of product materials. A comprehensive model for exploring these business models is presented, existing knowledge gaps are identified, and potential research directions are highlighted.

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Authors

Felicitas Pietrulla; Karolin Frankenberger

Year

2022

Journal

Sustainable Futures

Abstract

The paper links corporate policy with circular economy research for the first time and finds that smaller companies tend to be more supportive of circular economy regulation. It also identifies moderating factors such as stock market listing and supply chain position.

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Authors

Felicitas Pietrulla

Year

2022

Journal

Sustainability

Abstract

The paper critiques existing definitions of the circular economy and proposes an integrative approach to an environmentally and socially sustainable economy. It emphasizes the need for a paradigm shift in environmental perceptions and highlights the challenges of sustainable business transformation.

Details

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Authors

Harald Desing; Dunia Brunner; Fabian Takacs; Stéphane Nahrath; Karolin Frankenberger; Roland Hischier

Year

2020

Journal

Resources, Conservation and Recycling

Abstract

The paper presents a revised definition of the Circular Economy concept based on an analysis of existing concepts. Core characteristics and implementation conditions of CE are separated to provide clear guidelines for researchers and practitioners.

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Authors

Sylvie Geisendorf; Felicitas Pietrulla

Year

2017

Journal

Thunderbird International Business Review

Practice-oriented publications

Abstract

By effectively combining innovation, cooperation and diverse measures, we can create a sustainable economy that protects nature and the environment. To achieve this, government agencies have a range of political tools at their disposal, including regulatory instruments such as prohibitive and prescriptive policies, market-based instruments such as taxes and fees, and behavioural interventions such as incentives and provision of information. The key is to combine instruments and measures in an effective way.

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Authors

Contributions by Frankenberger, K. & Takacs, F.

Year

2023

Journal

Swiss National Science Foundation, Bern

Abstract

When it comes to recycling, Switzerland is not easily outdone; when it comes to the circular economy, on the other hand, we still have a lot of room for improvement. Three companies show how, with foresight and an innovative business idea, we can move out of the linear economic model and into a circular ecosystem.

Details

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Authors

Melanie Ade; Karolin Frankenberger

Year

2023

Journal

Meine FIRMA by AXA Versicherungen AG

Abstract

The project develops tools to promote the environmental sustainability of products and services. It offers practical solutions for implementing business models in a circular economy and provides support in overcoming obstacles. It addresses political decision-makers in Switzerland to inform them about the design of sustainable framework conditions.

Details

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Authors

Karolin Frankenberger; Fabian Takacs

Year

2022

Journal

Swiss National Science Foundation, Bern

Abstract

Our current unsustainable resource consumption requires a shift to the circular economy. This white paper explores resource strategies and provides recommendations for policy and practice to create a more resilient society and economy in Switzerland.

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Authors

Contributions by Karolin Frankenberger; Felicitas Pietrulla

Year

2021

Journal

PWC

Abstract

The Harvard Business Review paper analyzes and compares existing concepts of the Circular Economy and proposes a revised definition that considers both core characteristics and frameworks for their implementation to provide guidance to researchers and practitioners.

Details

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Authors

Karolin Frankenberger; Fabian Takacs; Richard Stechow

Year

2021

Journal

Harvard Business Review

Abstract

The Harvard Business Review paper analyzes and compares existing concepts of the Circular Economy and proposes a revised definition that considers both core characteristics and frameworks for their implementation to provide guidance to researchers and practitioners.

Details

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Authors

Fabian Takacs; Karolin Frankenberger; Richard Stechow

Year

2020

Journal

Institute of Management & Strategy, University of St. Gallen

Case studies for teaching

Abstract

This case was developed with the following teaching objectives in mind: First, to illustrate how a new player from a small home market can enter a competitive global industry dominated by large incumbents and become a key player; and, second, to illustrate the set-up of a circular business model based on a subscription pricing model in a consumer goods industry with short product life cycles and low switching costs.

Details

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Authors

Ramon Casadesus-Masanell; Karolin Frankenberger; Sascha Mader

Year

2023

Journal

Harvard Business School

Interested in a bachelor or master thesis on the topic of circular economy?

Open topics as well as further information regarding the application process can be found here:

Circular Lab

Since June 2023, we have been co-leading the “Circular Lab” project, which is funded by the EU’s Interreg Alpenrhein-Bodensee-Hochrhein program and the federal government’s New Regional Policy. Together with five other universities – the University of Applied Sciences of Eastern Switzerland, the Zurich University of Applied Sciences ZHAW, the University of Applied Sciences Vorarlberg, the Albstadt-Sigmaringen University of Applied Sciences as well as the Baden-Württemberg Cooperative State University – and more than 30 practice partners, we pursue the goal of making a significant contribution to the realization of the circular economy in the textile industry as well as the agricultural and food industry in the Lake Constance region. For this purpose, the partners bring in different expertise – from information systems to business model innovation to consumer research and technical product development. The project is open to other partners from the relevant industries who want to contribute to the implementation of the circular economy.

For more information on the Lab and current research results, please visit the project website.

Our offerings for industry partners

CE-BUILD: Jointly building your Circular Ecosystem

  • We guide and support you in building a successful circular industry solution from ideation to implementation

  • As a neutral orchestrator, we connect you to relevant partners along the supply chain and support you in finding an attractive solution for all stakeholders (keyword “business model interlocking”)

  • In addition, we help you identify suitable strategic partners – from academic experts to consortium members and innovative CE startups from our proprietary database

CE-SHOWCASE: The CE Summit

  • Starting in 2024, our summit will provide an exchange platform for visionaries who want to lead the CE movement – from startups and industry representatives to politicians and scientists

  • Based on ongoing initiatives, we will showcase practical insights from the textile and agriculture industries in the Lake Constance region

Testimonials

«Re-innovating your own business model is already very difficult. If – as in the case of circular ecosystems – not only one’s own but the business models of several involved partner companies have to be adapted, this task becomes even more challenging. The broad toolset of the HSG Competence Center for Circular Economy and Business Model Innovation helped us a lot to identify the necessary key projects in a short time and to make sure that our envisioned solution really creates continuity and added value.»

Oliver Brunschwiler, Ex-CEO and Board Member FREITAG

«The nexus between the circular economy and the insurance industry is not obvious at first glance. This made the customized training provided by the HSG team all the more valuable, as it allowed our young talents to see what role the insurance industry can play on the path to a circular economy. With the help of the Circular Economy Pattern Cards, participants were able to quickly apply the basic CE principles they had learned to Zurich’s existing business model in a structured way and develop exciting ideas for business model innovations in a very short time.»

Cassie Galloway, Head of Strategic Workforce Transformation Zurich Insurance Group

«The HSG team captured the genesis of our innovative Cyclon circular running shoe in a teaching case published as part of the prestigious Harvard Business School Teaching Case series. We are extremely proud that our experience is now being used as a practical example of circular business model innovation by students at Harvard Business School, the University of St. Gallen and around the world.»

Francois-Xavier Dosne, Head of Innovation Business Strategy at On Running

Selection of previous company collaborations

Our Team

Karolin Frankenberger

Prof. Dr.
Professor of Strategic Management

Karolin Frankenberger is Professor of Strategic Management and Innovation at the University of St. Gallen, where she is also Director of the Institute of Management & Strategy (IoMS-HSG) and Academic Director of the Executive MBA. Prior to her academic career, Karolin worked at McKinsey & Company for seven years. Her research, which focuses on business model innovation, ecosystems, circular economy, and transformation, has received multiple awards and regularly appears in top-tier academic and practitioner journals. Karolin is also the founder of a spin-off, an internationally renowned keynote speaker, and supports executives from numerous industries worldwide in their strategy and innovation challenges

Fabian Takacs is a postdoctoral researcher and project manager at the Institute of Management & Strategy (IoMS-HSG). His research focuses on the concepts of sustainable transformation, circular economy and business model innovation. At the IoMS Competence Center for Circular Economy, he is building the interdisciplinary and practice-oriented “Circular Lab”, a platform for the development of circular & sustainable solutions in the Lake Constance region. He is co-developer of the Circular Navigator, a practice-oriented methodology for creating circular business models, which he has already used to support various companies on their way to more sustainability. In 2020, he won the HSG Impact Award for impactful research with societal impact.

Fabian Takacs

Dr.
Postdoc Researcher, Project Manager, Lecturer

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Postdoc Researcher, Project Manager, Lecturer