This Competence Center focuses on issues affecting companies and their interaction within product and factor markets. Among other things, the Center deals with the following matters: for example, what are business development dimensions and drivers? How do companies interact with each other and with their environment? What are the properties and effects of these interactions? What is a competitive advantage? How can companies build a competitive advantage and benefit from it in a changing world?
At the same time, we examine how companies can create value with business model innovations and secure parts of this value for their own business. The objective is to make a contribution to business model research and, particularly, to enable companies or organizations to build their business model in a more strategic and differentiated manner.