Martina Montauti is Assistant Professor of Strategic and International Management at the University of St.Gallen. Taking roots in the fields of strategy and organization theory, her research focuses on how the cognitive and social character of categorization decisions affect firm- and market-level outcomes such as competition, entry, and performance returns. Martina Montauti received her PhD in Economics (major in Management) from Università della Svizzera italiana (Lugano, Switzerland). During her doctoral training, she has been a visiting researcher at the Ross School of Business, University of Michigan (Ann Arbor, USA). Prior to her appointment at the Uni-versity of St.Gallen, she has been a faculty member of IE Business School (Madrid, Spain), where she has gained substantial research and teaching experience.