Dr.

Joachim Stonig

Managing Director of the Master Programme in Strategy and International Management (SIM) and Senior Lecturer of Strategic Management

Joachim Stonig is Managing Director of the Master Programme in Strategy and International Management (SIM) and Senior Lecturer of Strategic Management. His research examines how established organizations remain competitive, with a particular focus on ecosystem strategies, nonprofit organizations, and strategic decision-making processes. His work has been published in leading journals such as the Strategic Management Journal and Organization Science. Joachim has extensive teaching experience at the undergraduate, graduate, and executive education level. Before joining academia, he worked in strategy consulting, specializing in corporate growth strategies and active portfolio management.

Joachim Stonig is Managing Director of the Master Programme in Strategy and International Management (SIM) and Senior Lecturer of Strategic Management. He researches how established organizations remain competitive, focusing on two key areas: First, the transformation of product-focused firms in the context of emerging ecosystems, drawing on long-term collaborations with firms in manufacturing, chemicals, and finance. A second focus is on strategizing of non-profit organizations in evolving stakeholder environments, where Joachim works with organizations such as the ICRC and Unicef. Joachim’s research has been published in leading journals, including the Strategic Management Journal, Organization Science, and Research Policy, and has received several awards.

Joachim has extensive teaching experience at the undergraduate, graduate, and executive education level. His topics include the foundations of strategic management, corporate strategy, ecosystems, strategic change, and strategy implementation.

Before joining academia, Joachim worked in strategy consulting in France, specializing in corporate growth strategies and active portfolio management. He advised medium to large clients in various industries, including agriculture, food processing, optics, luxury goods, and offshore oil services.

Education

  • 2019: PhD, University of St. Gallen
  • 2011: Master of Arts in Strategy and International Management, University of St.Gallen
  • 2010: Visiting Student, Darden School of Business, University of Virginia, USA
  • 2009: Bachelor of Business Administration, University of Liechstenstein
  • 2007: Visiting Student, Ecole Supérieure de Gestion, Paris, France

Experience

  • 2019-2025: Lecturer and Postdoctoral Researcher, University of St. Gallen
  • 2023-2025: Lecturer, FHV
  • 2022-2023: Head of Competence Center Ecosystems, University of St.Gallen
  • 2015-2019: Research Assistant, University of St.Gallen
  • 2011-2015: Consultant and Senior Consultant, Estin & Co, Paris, France

Awards

  • 2024: Nominated for the best paper award, SMS conference in Istanbul
  • 2024: Certificate for top downloaded papers in SMJ in the year after publication
  • 2022: Best Paper Proposal Award, Strategy Process Interest Group2022: Finalist and winner of the 2nd price at the 17th EBS Best Paper Award
  • 2018: Finalist and winner of the 2nd price at the 17th EBS Best Paper Award

Journal Articles

  • Joachim Stonig, Günter Müller-Stewens (2025). When Lives Are at Stake: Managing Temporal Complexity with a Strategy Process Repertoire. Organization Science. Institute for Operations Research and the Management Sciences (INFORMS). https://doi.org/10.1287/orsc.2022.17173
  • Torsten Schmid, Joachim Stonig (2024). Digitale Plattformen und Organisationsentwicklung: Die “Lernende Organisation 4.0”. Zeitschrift für Organisationsentwicklung(3), 48-54. https://www.alexandria.unisg.ch/handle/20.500.14171/120495
  • Andreas Reiter, Joachim Stonig, Karolin Frankenberger (2024). Managing multi-tiered innovation ecosystems. Research Policy, 53(1). https://doi.org/10.1016/j.respol.2023.104905
  • Günter Müller-Stewens, Joachim Stonig (2023). Auf dem Weg zum Stakeholder-Kapitalismus: Merkmale und Konsequenzen einer sich verändernden institutionellen Logik. Die Unternehmung, 77(4), 316-333. https://doi.org/doi.org/10.5771/0042-059X-2023-4
  • Stonig, J., Schmid, T., Müller-Stewens, G. (2022). From Product System to Ecosystem: How Firms Adapt to Provide an Integrated Value Proposition. Strategic Management Journal. Wiley. https://doi.org/10.1002/smj.3390
  • Stonig, J., Müller-Stewens, G. (2019). Navigating the Challenges of Ecosystem Emergence: A Multi-Level Review of Leader and Complementor Strategies. Die Unternehmung, 73(4), 288-307. Nomos. https://doi.org/10.5771/0042-059X-2019-4-288
  • Müller-Stewens, G., Stonig, J. (2019). Unternehmens-Ökosysteme und Plattformen:Auf dem Weg zu einem geteilten Verständnis. Die Unternehmung, 73(4), 374-380. Nomos. https://doi.org/10.5771/0042-059X-2019-4-374
  • Müller-Stewens, G., Stonig, J. (2019). Digitale Transformation: Werttreiber beim Aufbau plattformbasierter Ökosysteme in etablierten Unternehmen. Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung, 31(6), 4-10. Beck. https://doi.org/10.15358/0935-0381-2019-6-4
  • Müller-Stewens, G., Stonig, J. (2019). Business Ecosystems and Platforms:Towards a Shared Understanding. Die Unterneh­mung, 73(4), 381-386. Nomos. https://doi.org/10.5771/0042-059X-2019-4-381

Conference Papers

Books and Book Sections

  • Joachim Stonig, Günter Müller-Stewens (2025). When Lives Are at Stake: Managing Temporal Complexity with a Strategy Process Repertoire. Organization Science. Institute for Operations Research and the Management Sciences (INFORMS). https://doi.org/10.1287/orsc.2022.17173
  • Günter Müller-Stewens, Christoph Lechner, Markus Kreutzer, Joachim Stonig (2024). Strategisches Management. , 6. aktualisierte Auflage. Schäffer-Poeschel, Stuttgart. https://www.alexandria.unisg.ch/handle/20.500.14171/121422
  • Joachim Stonig, Torsten Schmid, Günter Müller-Stewens (2024). Ecosystem emergence in the manufacturing sector: exploring transformation processes of product-focused firms. Business 2024, 42-54. Handbook on Digital Platforms and Business Ecosystems in Manufacturing. Elgar. https://doi.org/https://doi.org/10.4337/9781035301003.00009
  • Stonig, J. (2020). Bühler Die-Casting: from selling machines to offering die-casting solutions. , 2nd Edition, 295-306. Radical Business Model Transformation, 2nd Edition. KoganPage, London/New York. https://www.alexandria.unisg.ch/handle/20.500.14171/113134