A selection of cases

No. 2 buying No.1 in Austrian real estate market – both operating an online brokerage platform

Commercial

• Increase customer demand significantly
• Be quality leader in Austrian market while still maximising listings
• Strengthen own brand; maintain acquired brand without investment/cost
• Only business units with attractive margins or strategically relevant to be continued
• Implement common product/price model at standard contract terms for combined business

Operations

• One portal only (one technological basis) after migration to allow synergy realisation
• Migrate existing customers to new contracts while minimising loss of customers
• Achieve cost savings across all functions (exceptions for Sales and Customer Service)
• Berlin to serve as backoffice hub

People

• Aquired employees to become “Scouties” through active change management

1. Where does the deal value come from?
2. What is the “right” degree of integration?
3. How to merge the customer base onto your platform?
4. How would you plan for Day1?
5. What is “wrong” with this deal?

Small, dynamic video production firm based in Berlin buying leading YouTube production and marketing firm in Los Angeles

Discussion on one aligned governance structure with six main activity areas

• Strategic leadership
• Identity
• Controlling
• Competences
• Capital
• Governance

Small, dynamic video production firm based in Berlin buying leading YouTube production and marketing firm in Los Angeles

• Discuss pro’s and con’s of the different options for degree of integration.
• What is the preferred operating model?
• What are potential synergy revenue streams derived from joint initiatives?
• How to formulize the suggested joint initiatives into an integration process?
• What are potential pitfalls along the integration process?