Strategy Lab

The Strategy Lab at the University of St. Gallen (HSG) researches and translates cutting-edge strategic thinking into businesses. We develop and build on leading knowledge and explore ideas that shape the strategizing of tomorrow. We work with leading academics, visionary entrepreneurs and partners to advance the practice of strategy making today and in the future.

What we offer

We stand ready to support you in connection with the following areas:

Strategy Workshop

Advisory and Strategy Development

We advise you in responding to strategic challenges with our deep knowledge and expertise on strategic topics through research and decades of practical exposure across all industries. With our unbiased external perspective we help you to gravitate towards the right priorities. Our workshops guide you through your transformation journey by redefining where and how to play to win.

Strategic Co-Creation


We believe that future value is to be found in business models spanning different industries. Therefore, we provide a space for experimentation and strategic dialog across organizations (i.e. strategic roundtables and consortia). We support companies to identify, structure and manage their ecosystems to create and capture value beyond the usual.

Strategic Insights

Applied Research

We expand knowledge and explore ideas to advance research and shape the business strategies of tomorrow. As a research partner we offer deep dive studies on pre-defined strategic inputs – and jointly go after thought leading topics that have not yet been explored. We share our insights and those from the leading strategy academics in inspirational talks and off-site events.

What we do

The Institute of Management & Strategy (IoMS) is the place at the University of St. Gallen where strategy has been researched, taught and implemented in businesses for over 60 years with passion and value impact. We are a source of inspiration with regard to management challenges, a coach and sparring partner on your side providing guidance throughout strategic initiatives. We offer space for a strategic dialog through co-creation and joint studies to translate cutting-edge strategic thinking into your organization.

Volker Stadlmüller

Lic. oec. publ., MAS SHE UZH
Vice Director Institute of Management & Strategy (IoMS), Director Executive Education