Daimler AG
The Electric Revolution of the Automobile
Summary
In early 2017, the automotive industry was looking into one of its most fundamental transformations. New technologies like autonomous driving and connected cars where lining up at the horizon. In addition, old technologies, such as the electric vehicle (EV) mastered a comeback and new business models, such as car sharing emerged. These changes contained tremendous uncertainties and implied important strategic decisions to be made. The case takes the perspective of Daimler AG on of the oldest and most innovative automotive manufacturers as it evaluates the challenges of the EV.
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Bibliographic Data
DAIMLER AG: THE ELECTRIC REVOLUTION OF THE AUTOMOBILE
Case - Reference no. 317-0384-1
Authors: Alpers, I. (University of St. Gallen); Ambos, B. (University of St. Gallen)
Published in: 2017
Length: 23 pages
Data source: Published sources
Teaching note - Reference no. 317-0384-8
Authors: Alpers, I. (University of St. Gallen); Ambos, B. (University of St. Gallen)
Published in: 2017
Length: 16 pages
Data source: Published sources
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