Daimler AG

The Electric Revolution of the Automobile

Summary

In early 2017, the automotive industry was looking into one of its most fundamental transformations. New technologies like autonomous driving and connected cars where lining up at the horizon. In addition, old technologies, such as the electric vehicle (EV) mastered a comeback and new business models, such as car sharing emerged. These changes contained tremendous uncertainties and implied important strategic decisions to be made. The case takes the perspective of Daimler AG on of the oldest and most innovative automotive manufacturers as it evaluates the challenges of the EV.

At The Case Centre you can either order or download the Case Study and Teaching Note as inspection copy:

 

thecasecentre.org

Bibliographic Data

DAIMLER AG: THE ELECTRIC REVOLUTION OF THE AUTOMOBILE

Case – Reference no. 317-0384-1

Authors: Alpers, I. (University of St. Gallen); Ambos, B. (University of St. Gallen)
Published in: 2017
Length: 23 pages
Data source: Published sources

Teaching note – Reference no. 317-0384-8

Authors: Alpers, I. (University of St. Gallen); Ambos, B. (University of St. Gallen)
Published in: 2017
Length: 16 pages
Data source: Published sources

Contact person

If the case study is not available at The Case Centre, or if you have any questions about additional material or application of the case study, please contact the author.

Björn Ambos

Prof. Ph.D.
Ordentlicher Professor für Strategisches Management

2018-08-16T10:14:54+00:00