PART A: 2002 – AUG 2015 REACHING FOR THE TOP
PART B: SEPT 2015 – JUNE 2016 DISASTER IN THE INTEGRATED CORPORATION
This case study provides an overview of the development and strategic direction of the Volkswagen Group over the last 14 years. The chronological events are the backbone of the case study, with the main focus on the period of 2002 to August 2015. The case study illustrates the initiatives taken by top management to make the corporation successful and fit for the future. The linkage of corporate strategy, in a diversified multinational corporation, with the alignment of corporate governance mechanisms (structure, systems, style….) is illustrated by the case. The challenges of managing diverse business units as well as the implementation of overall corporate strategy, through the value creation levers available to top management, are further explored. The case study ultimately provides insight of how a diversified multinational corporation, within the automotive industry, can define, implement and change corporate strategy. The case study can be used for courses that contain the topics of corporate strategy or strategic management throughout all university levels. Teaching sessions from 60 to 180 minutes can be covered by the appropriate selection of case questions, which include an Excel business-planning module amongst others. As a follow-up case study, part B is available and focuses on the emissions scandal.
At The Case Centre you can either order or download the Case Study and Teaching Note as inspection copy: