The Digital Transformer’s Dilemma

How to Energize Your Core Business While Building Disruptive Products and Services


The Digital Transformer’s Dilemma is the first practitioner-oriented how-to-guide for executing a digital transformation. It features real companies‘ digital transformation journeys and equips you with the tools and knowledge to run your own. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing – and digitizing – the legacy business.

The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans across six key dimensions:

  • Crafting a flexible organization
  • Using technology as a driver
  • Designing the necessary processes
  • Building transformational leaders
  • „Right-skilling“ the workforce of the future
  • Galvanizing cultural change

The Digital Transformer’s Dilemma is a very visual book, filled with dozens of engaging illustrations that bring the contained concepts to life on the page.

For more detailed information please have a look at the website, where you also download a brochure about the book.

Contributing authors of the IoMS-HSG

Year of publication
Number of Pages

EUR 23.77

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